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lean startup
Lean startup is a method for developing businesses and products first proposed in 2011 by Eric Ries. Based on his previous experience working in several U.S. startups, Ries claims that startups can shorten their product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and what he calls validated learning. Ries' overall claim is that if startups invest their time into iteratively building products or services to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures.
Originally developed in 2008 by Ries with high-tech companies in mind, the lean startup philosophy has since been expanded to apply to any individual, team, or company looking to introduce new products or services into the market.〔 Today, the lean startup's popularity has grown outside of its Silicon Valley birthplace and has spread throughout the world, in large part due to the success of Ries' bestselling book, ''The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses''.
==Background==
(詳細はR&D, $40 million in financing, and nearly 200 employees at the time of product launch.〔 In 2003, There, Inc. launched its product, There.com, but they were unable to garner popularity beyond the initial early adopters.〔 Ries claims that despite the many proximate causes for failure, the most important mistake was that the company's "vision was almost too concrete," making it impossible to see that their product did not accurately represent consumer demand.〔
Although the lost money differed by orders of magnitude, the failures of There, Inc. and Catalyst Recruiting share similar origins, with Ries stating that "it was working forward from the technology instead of working backward from the business results you're trying to achieve."〔 Ries began to develop the lean startup philosophy from these experiences, and from others observed by working in the high-tech entrepreneurial world.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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